For more on this, refer to Operator profiles. Once the authentication is set, pipeline will retrieve the events. It provides robust ETL and data. Thank you Florent, that’s great. To create a new instance, follow the steps below: Click the link in the top right-hand corner of the credentials fields to access the connection configuration window. Adobe Campaign Classic offers open architecture, powerful third-party integration capabilities, and flexible deployment options. It can break down, filter, query, and visualize years’ worth of data, and is combined with Platform’s ability to hold all kinds of data schemas and types. Campaign v8 blueprint. Integration architecture of Data & Insights, Content & Commerce, and Experience Delivery. Select the transactional message template. Experience Platform and Campaign are recommended to be provisioned in the same IMS Org and be utilizing Adobe Admin Console for user access. About templates. From Adobe campaign advanced menu, select Administration > Users & security > Organizational units. Browse to Administration > Campaign Management > Target mappings from Adobe Campaign explorer. To understand the underlying structure. That’s great but can you briefly describe how the upgrade to the data model works? All Adobe customers have extended their data models so each. It defines data structure and describes the SQL definition of the table: The name of the table. Learn more about Inbox rendering. Learn key steps to configure Journey Optimizer. Plan your campaigns across an extended timeline and effectively manage activities, budgets, schedules and results in a single, integrated marketing platform. If necessary, specify a filtering condition and the data sorting mode. I mentioned in a previous post that we are looking to move from V6 to ACS. It provides users with the ability to unlock deep value from their data by offering a single, unified, and easy-to-use platform for data. Select the external AEM account that you need to use to access your AEM Assets library. Figure 1: Adobe Campaign Solution Architecture. Adobe Campaign Classic Developer Expert; Adobe Campaign Classic Business Practitioner Expert; Adobe Campaign Classic Architect Master; How to renew your certification: Step 1: Successfully log in to Adobe Credential Management System, then return to this page; Step 2: Review the exam objectives and resources; Step 3: Take and pass the exam; Get. And next is i am not sure if the relay is to be in the MTA tag as I see in standard architecture the relay is in <web> tag of the instance configuration file. This also ensures that customers can utilize the solution switcher from within the marketing UI; Guardrails Adobe CampaignData model architecture. Learn more about Campaign presentation layer. It is important to analyze your need to identify the most suitable. In the Microsoft SQL Server explorer, double-click the Management > Maintenance Plans folder. Existing Campaign servers (containers actually) will be moved to Public Cloud (AWS) in a “lift-and-shift” approach. Once the installation steps are complete, you need to configure the instances, the database and the server. Form as a. Section 1: Adobe Commerce Architecture and Customization Techniques (36%) Demonstrate how to effectively use cache in Adobe Commerce; Build, use, and manipulate custom extension attributes Enhancing the customer experience means understanding customers, anticipating their next move and delivering personalised experiences at the right moment. The data retention duration is configured on each instance (via the Data purge window in the deployment wizard). The Adobe Campaign query tool can be found on multiple levels of the software: to create a target population, segment customers, extract and filter tracking logs, build filters, etc. This step is loading the file returned by Adobe I/O Runtime endpoint from Step 4. These messages can be sent individually or in batches via email, SMS or push notifications. . Reporting and analysis can be performed in the Customer Journey Analytics application service to. To do this, make the following changes to the config-<instance>. Adobe Campaign connects to the network equipment of the SMS service provider via TCP. User. Guardrails are recommended thresholds that provide guidance for data and system usage in Adobe Experience Platform and applications. Schedule the delivery sending. Automation. Developer. Campaign data model description. It is intended for Adobe Consultants, Adobe Partners, and other experienced implementation specialists. Alternatively, Adobe Campaign Standard is a fully cloud-hosted solution that is accessible from any web browser and offers a lower total cost of ownership for budget-conscious organizations. Exam objectives and scope. ). Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. Adobe Campaign v8 is the next-gen campaigning tool built for traditional marketing channels such as email and direct mail. Generate actionable insights and scale audiences with AI and machine learning powered. The content is defined in JSON format in Adobe Analytics for each trigger. Send personalized emails to a target population. This cooperation is based on a shared workspace known as the list of campaign packages, where. Overview. DNS configuration: specify the delivery domain and the IP addresses (or host) of the DNS servers used to respond to MX-type DNS queries made by the MTA module from the <dnsconfig> onwards. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens. Creating user profiles. Kindly check again and let us know your findings in the MTA. To help resolve or troubleshoot your issues, the Adobe Admin Console will allow you to chat with Adobe Customer Support. Learn how to share data. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. If you are using the advanced editing mode (DCE), go to an image block, then via the contextual menu, select Select a. Possible statuses are detailed in the section below. Deployment. About direct mail channel. Schemas and datasets must be configured in the system before you can configure Journey Optimizer data sources. orderBy clause. It’s in REST format, which is described below. This question was addressed in one of our Adobe Campaign Community Q&A Coffee Breaks on Apr 21st at 8am PT with Scott Segrin, Eric Knee, David Loyd, Peter Mancuso from Adobe Campaign Enterprise Architecture Team. The Adobe Campaign platform is written on a flexible application layer and is easily configurable to meet your business needs. Real-time Customer Insights & Engagement – An integrated profile fuses live data from all sources across customer touchpoints, including behavioral,. The trigger must have been generated from Adobe Analytics and pushed to the pipeline which will only process triggers that are configured. Paid hours required for. 20%. For more on this, refer to the Routing section. You can create new settings linked to the form, which may use the values of a field in the database or of a local variable. Technically, the Adobe Campaign platform is based on several modules. This template must be correctly linked to the external account used for the Mobile (SMS) channel. Creating and referencing an offer presentation rule. Select the folder the newsletter is in then select the newsletter from the list that appears. General architecture Presentation layer. And finally, campaign provides access to multiple data sources through data connectors for CRM integration, as well as data collection activities that allow you to transfer and load data from external sources. Data collected by Analytics can be sent to Experience Platform data lake and profile. You can create an offer catalog which interfaces with your. Adobe Campaign Architect Exam Guide . Define targeted populations, select audiences, filter recipients, collect data and update. Create a new integration to Adobe Campaign Service in Adobe Developer and configure it. The default filter fields are displayed above the list. Adobe Campaign leverages the Litmus, which allows email content creators to preview their message content in over 70 email renderers, such as the Gmail inbox or the Apple Mail client. Adobe Campaign Standard On-demand Services provides a platform for designing and executing digital marketing campaigns and provides an environment for. There are three options to resolve conflicts: Accept the new version, Keep the current version, Merge the code. Transcript. @expr. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Choose the Create a new table in the data template option and click Next . A single interface provides you with all the functions required to schedule, orchestrate, configure, personalize, automate, execute, and measure all your campaigns and communications. Multiple activities allow you to interact with data from an external database: Use of the FDA option depends on your Adobe. Campaign Interaction Architecture basics. These two types of interactions can be carried out either in unitary mode (offer is calculated for a single contact), or in batch mode. Send push notifications. If you are connecting to Campaign with your Adobe ID, through Adobe Identity Management Service (IMS), upgrade is mandatory for both Campaign server and client console to be able to connect to Campaign after June 30, 2021. Using Audiences in Adobe Target (6:21) This video explains how to use audiences in Target Standard/Premium. Change the default Label and ID to Geometrixx. Learn about the differences between Campaign Classic v7 and Campaign v8. TCP connections are always initiated by Adobe Campaign, even to receive messages. Adobe Campaign Classic Message Center Email Action (i. Campaign Optimization is the Adobe Campaign module which lets you control, filter and monitor the sending of deliveries. In comparison, both Adobe Campaign Classic and AJO are well-suited to address B2C-focused use cases. Adobe Campaign lets you design and orchestrate targeted and personalized campaigns on multiple channels: email, direct mail, SMS, push notification. Campaign components. It is important to note that training alone will not provide you with the knowledge and skills required to pass the exam. WHAT TOPICS ARE COVERED ON THE ADOBE CAMPAIGN ARCHITECT EXAM? The tasks measured on the exam are grouped into the following domains: • Review and. Change the internal to the same as application server 1. The Microsoft Dynamics 365-Adobe Campaign Standard integration supports custom entities, enabling custom entities in Dynamics 365 to be synchronized to corresponding custom resources in Campaign. Leverage the Real-Time Customer Profile and power of Journey Optimizer to orchestrate in the moment experiences while utilizing the native real-time messaging capabilities of Adobe Campaign to do the last mile communication Considerations: Campaign application must be on either v7 build >21. Work with other solutionsTo create the report, apply the following steps: Identify the need. Choose the table or the existing view: Adapt the schema content to suit your needs. Adobe Campaign v8 is the next-gen campaigning tool built for traditional marketing channels such as email and direct mail. Transactional Messaging: Transactional Messaging functions with the following Channels: Email, SMS and Mobile App. The application can be accessed in different ways, depending on the users’ needs: Rich client, Thin. Step 1: Create your account. Adobe Experience Platform. 17-08-2017 22:41 PDT Hello, I'm looking for some classification in the ACS architecture. Let me know if you have additional questions. FlorentAdobe Campaign Classic Architect . XXXX. The nlserver sms module queries the SMS router at regular intervals. The following parameters are available by default: id to indicate the encrypted identifier. Adobe Campaign and AJO have a. e. Discover this integration in this end-to-end sample. Step 3: Schedule & pay for exam. 1 or v8; Messaging throughput;. Learn how to use its features, APIs, and. Design and send personalized push notifications on mobiles. Discount. Related topics: Adobe Campaign Help and Support options; Adobe Campaign Software Distribution; Adobe Experience Cloud Support and Expert sessionsAdobe Campaign Standard. Adobe Campaign v8 comes with a limit on the throughput (TPS) of our API layer. Campaign Campaign Management Features Email Management Cross-Channel Campaign Management Segmentation & Targeting Campaign Management. Adobe Campaign creates two environments ( Design and Live ) with targeting information from the previously enabled target mapping. Go to the Rules tab, click the Add button and select the rules to apply with this typology. Refrain from sending unsolicited email, push notifications and SMS. Created for: Beginner. The configuration steps are as follows: General parameters. Explore Adobe Campaign capabilities from Cross-channel Marketing to Segmentation and Targeting. Enter a label and click Save. Rights management. The “@boolOperator” attribute lets you combine “OR” and “AND” type links. Adobe Campaign Classic Developer Expert; Adobe Campaign Classic Business Practitioner Expert; Adobe Campaign Classic Architect Master; How to renew your certification: Step 1: Successfully log in to Adobe Credential Management System, then return to this page; Step 2: Review the exam objectives and resources; Step 3: Take and. Adobe Campaign APIs are used in JavaScript within the application and in SOAP outside of it. Adobe Campaign can be deployed as a Managed Service: all components of Adobe Campaign, including the user interface, the execution management engine, and the customer’s Campaign database are fully hosted by Adobe, including email execution, mirror pages, tracking server, and externally-facing web components such as. If you are a Gold Standard user, refer to the Gold Standard Compatibility matrix. Click Add > Connection and enter the label and URL of the Adobe Campaign application server. (NEO-17312) Fixed an issue when displaying cumulative reports on multiple deliveries. Products and versions that are not part of this list are not compatible with Adobe Campaign. e. Its orchestration engine provides for rich multi-touch marketing programs with a core focus on batch-based driven journeys. Topics: Direct Mail. The following diagram illustrates the overall architecture for AEM Content Fragments. Guardrails reflect system constraints and performance expectations to optimize customer architecture and use case performance, and help to avoid errors or unexpected results. To create a new Landing Page type Web application, use the following steps: Go to the Campaigns tab and click the Web application link, then click the Create button. Creating an offer environment by targeting dimension. In order to improve performance, ingestion APIs are redirected to the local database. Business Practitioner; Developer; Adobe Commerce. Adobe Campaign Standard is a powerful cross-channel campaign management system that can help you align your online and offline strategies to create personalized customer experiences. After creating your service, create your iOS application in Campaign. . These steps take you through the certification process from beginning to end. The physical and logical structure of the data carried in the application is described in XML. When you select a URL from the tracked URLs list, it is highlighted in the delivery content - except for the link in the mirror page and the. Campaign Optimization and Distributed Marketing. Last update: 2023-07-31. A delivery template that is correctly linked to this external account. To start the deployment wizard, select Tools > Advanced > Deployment wizard. Journey Optimizer. expr. Adobe Campaign lets you manage time-lags between various countries concerned by the same instance. 10-24. To personalize how URLs are tracked, follow the steps below: Select the Display URLs option in the lower section of the delivery wizard, under the message content. This technical implementation guide provides information about the reference architecture, guidelines, configuration steps and tests that implementation specialists need to follow while integrating Audience Manager with Campaign. You can then start the delivery analysis, then confirm the delivery sending. Campaign - RTCDP integration. Use this capability to design and post web pages in which users can look up. Access the package import wizard from Tools > Advanced > Import package in the Adobe Campaign client console. This operating mode has several advantages: building of an architecture broken down over several service providers (segmentation of the services provided). Refer to the Delivery section. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. This guarantees that the messages sent meet the. Easily implement splits, triggered interactions, pauses, and weightings, and design all your email, mobile, and offline marketing. Upgrade to the latest build. Introduction to Adobe Campaign Classic Last update: 2023-09-22 Topics: Overview Created for: Beginner User Admin Developer Understand how Adobe. Data model architecture. You can combine filters to refine your filter. Export data from Campaign to Adobe Experience Platform. Instance settings are configuration details of an Adobe Campaign instance. The new data in the custom resources can be used for several purposes, including segmentation and personalization. 2 release. In the Subdomains & Certificates card, select the desired production instance, then click Setup new subdomain. A variety of training and resources are available for Adobe Solution Partners. The file structure is fixed and is composed of a series of recommendations with 11 fields each. For more on this, refer to Creating an offer environment. Practice tests are developed from the same blueprints as the actual exams, so they can help you gauge how you are doing in each topic area and potentially help you identify areas where you need to study more or gain more on-the-job experience. Upgrading brings your instance up-to-date with these improvements and eliminates common challenges seen by organizations that are experiencing rapid growth and/or complexity within their. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Adobe Campaign Standard. The environment is preconfigured with the targeting information. Adobe Campaign Standard (ACS) is very powerful cloud-based marketing automation tool, where you plan your campaigns. Customer Journey Analytics blueprints. The Exam Prep Portal offers unlimited access to all available practice tests for Adobe’s expert-level exams. Step 1: Configure or check the external accounts in Adobe Campaign. Each plan has a unique architecture to drive your Adobe Commerce development and deployment process. Adobe Campaign Standard is a powerful cross-channel campaign management system that can help you align your online and offline strategies to create personalized customer experiences. Delivery control: lets you start, pause or stop a delivery. The first step is to clearly identify the need: what you want to show in your report and what its goal is (monitoring, analysis, data export, etc. Learn more. XPath is a syntax that lets you locate a node in the tree of an XML document. The integration takes place when the email is opened. Enter the list name in the Label field and, if necessary, change the internal name. These include Adobe Campaign, Journey Optimizer, Customer Journey Analytics, Target, and others, which are covered in more depth in application-specific videos and guides. After this period, you will be able to find your new audience in People core service and reuse it in other Adobe Experience Cloud solutions. The following window appears. The template may contain a full or partial configuration of the marketing activity. Technical operators must use Adobe Identity Management System (IMS) to connect to Campaign. Experience League To do this: Create a campaign typology. Refer to the Continuous delivery section. Method: This method for this Action call is going to be a POST. Regarding architecture, many things are not in the documentation, mainly due to the fact that there's a huge. Combining the XML document and the XSL or JavaScript. v7 on-premise & hybrid. Adobe Campaign Solution Architecture The Adobe Campaign platform is written on a flexible application layer and is easilyThe public and private keys provided with the certificate are needed in the following steps. e. Adobe Campaign v7 or Campaign Standard; Architecture Prerequisites. In the Advanced tab, set the Content editing mode to DCE. Click the Data tab and change layout of the table: add three columns on the right. While most email service providers are communicating to customers via a list-centric approach, Adobe Campaign relies on. It defines data structure and describes the SQL definition of the table:The installation steps for the Adobe Campaign server are the following: Execute the file setup. The content integration and how easy to create effective sales reports on this Adobe platform is perfect. *The Web UI for Adobe Campaign Classic is anticipated by the end of 2023. To do this, follow the steps below: In the Platform > External accounts node of the tree, click the New icon. This section provides information on the exam content. In the event content, enter the test information in XML format. Windows application that communicates with the Adobe Campaign application server using standard internet protocols, including SOAP and HTTP. The Administration / Platform / Options node allows you to configure Adobe Campaign options. Adobe Campaign offers a Distributed Marketing application for implementing cooperative campaigns between central entities (headquarters, marketing departments, etc. Adobe Campaign APIs are used in JavaScript within the application and in SOAP outside of it. Adobe Campaign v7 or Campaign Standard; Architecture Prerequisites. The consolidation presents an opportunity for Adobe Campaign Standard customers to transition and take advantage of all that Adobe Campaign v8 has to offer. Get started with surveys. Contents • Campaign Classic Architect Exam Information. Customer Journey Analytics shows how brands can unify customer data and behavior from various interaction channels and sources to create a journey-based view of all customer interactions. ), Two frontal servers in the DMZ behind a load balancer. ). Enter the information in the Edit tab of the list creation window. To install an execution instance on your machine, select the Transactional message execution package via the Tools > Advanced > Import package menu. With Real-Time Customer Data Platform, you can: Achieve a single view of your customer by combining data from across the enterprise. Adobe Campaign only supports pre-defined business rules, as opposed to Target that can use a combination of business rules and Adobe Sensei smart algorithms. By default, Adobe Campaign offers parameters for previewing the form and checking errors. Standard architecture: Power Booster: Power Cluster: Email campaigns and outbound interactions: Up to approximately 30 million emails per month:Get up and running quickly, build on existing knowledge, and become an expert with your Adobe software by reading Adobe Enterprise Documentation. Define the audience. . Specify a connection to your Adobe Campaign application server via a URL. Discount. Hello, Answers in line. Overview of the ACS interface related to push notifications . Campaign - RTCDP integration. The detailed steps to configure an execution instance are presented in this section. This is used to create pages, such as an edit form on an extranet, or notification forms including data from the database with tables, charts, input forms, etc. Campaign Standard Documentation. If it fails, this will result in workflows to not start / stop. Is ACS a true SaaS implementation of Adobe Campaign? What I mean is ACS a true multi tenant solution, so when there - 296178Adobe Campaign v7 or Campaign Standard; Architecture Prerequisites. Add a description for this list. Adobe Campaign components and global architecture. For example, to select all the persons who are named Isabel Garcia, you can write this code: <condition boolOperator="AND" expr="@firstName='Isabel'"/> <condition expr="@lastName='Garcia'"/>. Discover this feature in video using Campaign v7/v8 or Campaign Standard. A sequence referenced in an Adobe Campaign schema ( NmsTrackingLogId for example) must be associated with an SQL function that returns the number of IDs in the parameters, separated by commas. There are many Adobe Campaign modules. Tutorials Instructor-led training View all learning options. There can be several causes for this issue, follow the steps below to solve it: Check the operationMgt technical workflow status. With Destinations, ingest audiences from Adobe Experience Platform into Campaign Classic. In the Label field, enter the name of the script, i. To create a new Group type list, apply the following steps: Click the Create button and select New list. The column is added to the right of the existing columns. Architecture diagram The Competitive Advantage of. And finally, campaign provides access to multiple data sources through data connectors for CRM integration, as well as data collection activities that allow you to transfer and load data from external sources. In comparison, both Adobe Campaign Classic and AJO are well-suited to address B2C-focused use cases. This feature relies on a specific architecture, where the execution instance. Quantity. Create a new workflow then configure a Query activity to target the desired population. The benefit of Adobe Commerce’s architecture is that it’s not an all-or-nothing proposition and a merchant can find the right mix of solutions for their business. Whenever you reach out to Adobe Customer Care team, you need to provide the version number and build number of your Adobe Campaign client console and application server. November 20, 2019. Email marketing. boolOperator (string): if several <conditions> are defined within the same <sysfilter> element, this attribute lets you combine them. Campaign infrastructure relies on third-party systems which must be regularly updated with the latest versions and fixes. Adobe Campaign is a powerful tool for collecting and processing extremely large amounts of data, including personal information and sensitive data. Select a zone from the Authorized connection zone drop-down list. Logical application layer. Create a new filter. Learn how to migrate your existing technical account(s) in this technote. Tracking functionality, open pixels and url click-through, is provided by the trackinglogd module in conjunction with an Apache or IIS plugin. Customer-centric approach. The pipelined status web service gives information on the status of the pipelined process. Message tracking is enabled by default. The Adobe Campaign Interaction module proposes two types of interactions: inbound interactions, initiated by a contact. Discover key capabilities, user interface and global guidelines. Here are a few examples of configurations based on our experience: 1 Mb/s for 10,000 emails per hour (average size of 30 Kb) 8 to 10 Mb/s for 100,000 emails per hour (average size of 30 Kb) If you have constraints in terms of bandwidth, it is possible to schedule campaigns to run during the night when demand is lower. Create a new workflow. CRM connectors enable quick and easy data integration: Adobe Campaign provides a dedicated assistant for collecting and selecting. Compatibility matrix. For more on configuring time zones in Adobe Campaign, refer to Campaign Classic v7 Installation Guide. List of Campaign Classic options. Multiple activities allow you to interact with data from an external database: Use of the FDA option. (NEO-18165) Fixed an issue that could block or make the web server crash. Architecture. Let’s have a look at the underlying architecture and components of Adobe Campaign captured in this diagram. Define the account type as Routing, the channel as Mobile (SMS) and the delivery mode as Bulk delivery. They make up a library of generic functions that can be enriched. Restart it to resume the running of campaign workflows. g. Target extension (targetData) type personalization elements are not available for targeting. Use and context of use. Example:The following steps should be performed by an Administrator profile and only in design environments. Customer-centric approach. Each recommendation is able to. Adobe Journey Optimizer is an agile and scalable application for creating and delivering personalized, connected, and timely customer experiences across any app, device, or channel. The following list contains only the tables most subject to fragmentation. The XPath language is used in Adobe Campaign to reference an element or attribute belonging to a data schema. For system descriptions and summaries see the. Insert a subscription services activity, then double click this to configure it. This link can be either New… or an existing instance name. Learn more. Adobe Campaign v8 is the next-gen campaigning tool built for traditional marketing channels such as email and direct mail. Execution instance. Work with Adobe Target. Create an Experience Manager newsletter. About campaign typologies. For on-premise installations, follow the steps below to configure Inbox rendering. To add a new interaction context, extend the nms:interaction schema and create as many. Email Rendering: Includes 1,500 Email Renderings per year. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. The template management is performed by the. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe marketing instance is the portion of the Adobe Campaign architecture that drives all marketing activity, and stores all recipient data and analytic data returned by campaigns. The SMPP protocol sets permanent TCP connections from Adobe Campaign to the provider. You can use this capability not only for targeting and campaigns, but also for metrics. Is there any clear explanation of SMS . Click Close when the installation completes. Define the audience. If you like, you can inform recipients of their newsletter subscription by checking the Send a confirmation message box. ). Additionally, when multiple development teams work on the same AEM environment, there is likely some degree of multi-tenancy at play. Each field of the page occupies n cells. Access our guides, tutorials, courses, and release notes for Adobe Enterprise solutions across Experience Cloud, Experience Platform, Document Cloud, and Creative Cloud for enterprise. When you insert images into a delivery’s content based on this template, the Select a shared asset option will then allow you to browse images in the AEM Assets library. Adobe Campaign Standard is a powerful cross-channel campaign management tool that can help you align your online and offline strategies to create personalized customer experiences. Learn more in this document. Explain the term “Audience”. Its orchestration engine provides for rich multi-touch. This also ensures that customers can utilize the solution switcher from within the marketing UI; Guardrails Adobe Campaign To create and send SMS messages to a mobile phone, you need: A Routing external account configured on the Mobile (SMS) channel with the Bulk delivery mode. g. Send a message to a supervisor via a “delivery” activity. Campaign comes with an Interaction module which lets you respond in real-time during an interaction to a given contact by proposing them a single or several specific offers. It obeys a grammar specific to Adobe Campaign, called a schema. Standard parameters.